Germany’s consumers are prepared to spend more money on products with RFID technology. They would pay up to five percent of the purchase price in addition if a product is fitted with an RFID chip. This is the result of a representative study called “End customer benefits from RFID technology” carried out by the ConMoto Consulting Group in Munich. The readiness to pay extra is particularly pronounced for high value goods such as laptops or watches. 67 percent of those asked favoured RFID chips as “supplementary equipment” for such valuables. These chips identify the origin of a product without any doubts and thus protect against fakes but also against theft, because they can save details of the owner’s identity.

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